One Song for You from This Week’s Production Soundtrack
We’ve been working this week on an “Intensive” project, which means doing a complete visual and communication rebrand in one week for an amazing and really smart client. We can’t wait to show it to you.
Kelly & I love working this way because we get to eat, sleep, and breathe the new brand evolution. We come up with better ideas together in this flow state (ideally) and we get the project done quick so that our clients can reap the rewards.
I say ideally because at times it can be challenging and draining to work in this sprint format, but the good news is that we have lots of strategies to help each other do our best work.
One of those strategies? Regular blasts of high-energy music to reset after intense work periods.
Thanks to our friend Mo, for this project we were introduced to Audrey Hobert’s debut album Who’s the Clown?, and we have contributed several of the 32 million Spotify streams her single “Sue Me” has racked up since its release in May.
Over a bouncy, bubbly beat Audrey packs 431 words into two minutes and fifty seconds. Most of those words are “Sue me, I wanna be wanted.” In my head, over the past week, those words have played an additional hundreds and hundreds of times, and I’m totally OK with that. This song is irresistible.
I don’t think I have to overexplain anything, you’ll get it when you listen to it, and then you’ll probably want to listen to it again:
The rest of the album is really good too, a cool poppy and songwriter-y mashup that makes sense given Audrey’s experience co-writing with Gracie Abrams. I’d say go ahead and listen to the whole thing—I enjoy the storytelling in “Bowling Alley” a lot, and Kelly is a big fan of “Sex and the city”.
Do you have a different album you love this year? Tell me about ! jed@kindandfunny.com.